objective: create a fashionable sports feel to the brand & build a pr strategy
We worked with the sportswear brand by orchestrating their campaign, introducing thematic ideas into their photoshoots, bringing in different sports such as boxing, football and basketball to express what the brand represents. Merging colours with sports was the subtle strategy we implemented into the photoshoots to keep things refreshed and stylish.
For the video content we decided to introduce a slightly different approach by bringing in a relatable and motivating feel with the content. We reached out to sports athletes who are taking their craft seriously, highlighting their motivations and passion for their sport.
We took their ad campaign a step further by promoting their brand in gyms. A PR strategy which brought solid results and attention to their social media platforms.
